Animation • Post-Production • UI Design
I remember how baffled we all felt when the prototype came into the office. It was cool, for sure, but it somehow didn’t totally make sense why. As I got to play around with device more it became clear there it wasn’t just about being “new”. It was about re-engaging the relationship we have with our home.
We built both a live action and animated campaign to tell the full story.
Nest’s first campaign to demonstrate the power of taking an ignored household item and turning it into something that changes the way you live.
I remember how baffled we all felt when the prototype came into the office. It was cool, for sure, but it somehow didn’t totally make sense why. As I got to play around with device more it became clear there it wasn’t just about being “new”. It was about re-engaging the relationship we have with our home.
We built both a live action and animated campaign to tell the full story.
Live Action Campaign
This video focused on showcasing both the ease of installing the Nest and how it use it.
For this shoot, we built a dedicated wall to house the thermostat to create a multi-dimensional story. In the foreground, the thermostat could exist on its own while family life shifted in the background.
At this point the UI hadn’t been completely realized, so I also had the chance to refine and polish what would show in demos, mobile app, and the final product.
Animated Campaign
The animated video acts as an explainer to help visualize how the thermostat learns and finds predictable patterns in your day-to-day.
We focused on a paper style to create a pop-up aesthetic that allowed for easy transitions and highlightable colors. A combination of 2D and 3D was used, alongside some rotoscoping.
Videos
Published videos can be viewed here:
Client : Nest
Agency : Teak