Pinterest’s geeked-out, science themed event called Mad Science Fair is an annual gathering to show off their engineering talent and educate potential new hires.

I led a multi-level design experience, which included a full brand identity that tranlsated into multi-screen animations, a stage-sized vinyl wall wrap, column posters, die cut vinyl on glass, programming and attendee materials, keynote templates, event space uplighting, overhead balloon clusters, moon lighting, and swag (duh). 

Inspired by the company’s initiative to grow and make big leaps forward, we focused our sights on a space theme. One that had its roots in the pioneering scientists and engineers from the past that paved the way for digital engineers of today.

I created a looping animation that told the story of our space discovery in the 3 timlines. In the beginning, all we had were our eyes. We looked up and gazed, guessing and connecting the dots. As observations became more clear, we learned there were more than just stars. Planets and galaxies made us feel humbled and empowered to see where we fit in. These discovery sparked wonder in the possibilities outside of Earth. Cut to today, as we pilot space ships out further than before and hope to see what, or who, else is out there.