Jansport

Big City Mountaineers




Animation

An awareness campaign for Big City Mountaineers, a program in collobaration with Jansport that brings under-resourced youth into the outdoors.


I was a lead animator for this project, providing creative direction as well supplemental data motion for the outro.


Details

I hold this project close to my heart as it was one of the very first projects I ever got to own a lot of. It also resonates with one of my core values, which is that everyone deserves the chance to not just live, but live well.

The animation style was rooted in a map-focused theme, using a line to help draw the eye and create a clear path of change. Photography helped root the story in reality and the flatter, silohuetted imagery helped frame the keyframes and provide depth.



Watch the full video here



Client : Jansport
Agency : Teak


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