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Event Design • Keynotes • Motion

Salesforce’s annual event turned an entire street into a national park.


As a lead designer for the main stage executive keynotes, ideation for this event started almost as soon as the previous one ended.  Much of the styling was curated around Salesforce’s internal trailhead theme and leveraged the Anderson Design Group’s National Park posters. We pulled apart these assets to create and remodel scenes for the keynote presentations.

Designs and moments

There was a lot of fun behind this work, especially as it brought people closer to the natural landscapes just nearby. There was also a lot of hard work behind this work, which I realized when an ironing board became my desk during some late nights.


Experimental motion  

There was opportunity to explore different types of motion experiences within the event. Projection mapping, 2D to 3D transformations, VR, and other ideas were considered, with some of them being used in the final presentation.



Watch the live presentation here.

Client : Salesforce
Agency : Duarte, Inc.