Ballin’ For Charity is an event where tech companies throw down on the court to raise money.

A close friend who works at League Apps asked me to help build brand materials for this wonderful event. I focused on desiging a logo and website collateral.

The event didn’t have a formal logo at the time, so I created custom lettering for the site and merch. I combined a shoelace inspired script style with a smaller sans-serif subtext.

I focused on adding motion alongside the logo. A spinning basketball did the trick and it was an easy way to add flair to social posts and promo material.